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Asheville boosts efforts to attract tourists with SC ad buy

ASHEVILLE, N.C. (AP) - Tourism managers are trying to persuade visitors across more of the eastern United States to make Asheville their vacation destination.

The Asheville Citizen-Times reports Sunday (http://avlne.ws/1ieE61v ) that the city's Convention & Visitors Bureau has expanded television advertising to Charleston and Columbia, South Carolina. Targeted for August are Knoxville and Nashville, Tennessee, and Cincinnati, Ohio.

A big goal is to get more overnight and multiple night stays, including mid-week.

The Asheville area gets 9 million visitors a year. They spend $1.5 billion a year and support 23,000 jobs.

Zip line recreation company Navitat CEO Ken Stamps says many of his customers already come from Cincinnati and Nashville.

Information from: The Asheville Citizen-Times, http://www.citizen-times.com

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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