Blue elves protest Walmart's practices on Black Friday

NORTH CHARLESTON, S.C. (WCIV) -- For those who made the Walmart on Rivers Avenue a stop on their Black Friday shopping itinerary, they may have noticed an odd group of blue elves outside the store.

The group was protesting the company, claiming Walmart destroys communities by selling foreign merchandise and setting low wages.

"I think they should think, 'What can I buy locally from people in my community? What can I buy that is American made? How can I enrich the holidays and lives of people around me?' It's not in there, y'all. Nothing you want is in that store. You want to give a great present, go to Shem Creek and buy them three pounds of jumbo fresh shrimp," said William Hamilton, the lead rebel elf.

Walmart responded, saying no one at the protest was employed by Walmart.

"Seventy-five percent of our store management teams started out as hourly associates. We have more than 300,000 associates who have been with the company for 10 years or more, and this year we will promote 160,000 associates to jobs with higher pay," said a Walmart spokesman.

Walmart representatives said that Thursday night broke records in sales for the company.

Another big box store, Target, announced Friday that it was having a strong start to black Friday and saw website traffic exceeding records set in previous years.

"Starting in the early morning hours of Thanksgiving Day on, through our Thanksgiving night store openings, traffic across all channels was strong," said Jeff Jones, executive vice president and Chief Marketing Officer, Target.

One popular item, a 50-inch TV set at the price of $229, sold out in a matter of minutes in several locations, the company said.