Darius Rucker dons red shoes to support RMHCC

The new RMHCC billboard on I-26 (provided)

CHARLESTON, S.C. (WCIV) -- The Ronald McDonald House Charities of Charleston (RMHCC) has started a campaign that they hope will have the Lowcountry wearing that is.

Part of the year-long campaign is to display 12 different local celebrities, wearing Ronald's Big Red Shoes, on billboards around the Charleston area.

The first{} billboard went up Wednesday and shows Darius Rucker in the shoes. The billboard is located on I-26 right before Cosgrove Exit heading West towards Columbia.

What started as a 12 bedroom house almost 30 years ago has grown into 27 bedrooms, seven of which are for children who have received transplants.{} The RMHCC House is open 24 hours a day, 365 days of the year.

The billboards also direct passers by to the website where they can find more information on wearing red shoes, donating, volunteering and ways to help raise money for the House.{}