MYRTLE BEACH, S.C. (AP) - The Grand Strand is expecting a crowd for the Easter weekend, and officials hope it's a sign of what's ahead for the upcoming tourist season.
The Sun News of Myrtle Beach reports (http://bit.ly/1i34viv) Taylor Damonte of Coastal Carolina University's Center for Resort Tourism expects lodging occupancy to hit about 93 percent because Easter occurs later this year.
The busy Easter weekend could be the highlight of an up and down spring for the beach. While lingering cold weather hurt some weekend occupancy, the harsh winter in many parts of the country may be helping as people have called local lodging properties.
Myrtle Beach also hosts the Harley-Davidson rally in mid-May, That's followed by Atlantic Beach Bikefest and Military Appreciation Days, both scheduled for Memorial Day weekend.Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.