The campaign beginning this week by VisitMyrtleBeach.com is themed on 60 more days of summer along the South Carolina Grand Strand.
It includes a website, television advertising and offers deals for travelers who come to Myrtle Beach during the late summer and the early fall.
For example, one resort is offering 60 percent off on the third night of a three-night stay as well as a $60 dining credit. Another is offering 60-cent breakfasts for two.
Myrtle Beach is the heart of South Carolina's $18 billion tourism industry.