Shem Creek makes foray into lingerie with Bits of Lace

MOUNTPLEASANT, S.C. (WCIV) - Doors opened Friday on the second location of Bits ofLace, a mainstay on King Street in downtown Charleston.

Nowresidents east of the Cooper won't have to head across the Ravenel Bridge fortheir lingerie needs. The new store is located at 435 Coleman Blvd., and isopen Monday through Saturday from 10 a.m. until 6 p.m.

"We're situatedin a great location between the Ravenel Bridge and Shem Creek on ColemanBoulevard. We're excited to serve East Cooper residents with our handpickedmerchandise and bra fitting approach. We call it 'Fit to Brafection,'" saidowner Ruth Brennan.

The storeoffers bras, panties, lingerie, sleepwear, and things for special occasions.But Brennan says the store also offers professional fittings.

"Eighty-eightpercent of women are wearing an ill-fitting bra and don't even know it. We havea special fitting process that will instantly transform a woman's look and howshe feels in her clothing. This second location gives us the opportunity to fiteven more women in a bra that fits perfectly," said Brennan.

The originalBits of Lace opened in Charleston in 1976.