Local student's grande video claims Taco Bell scholarship


It was her senior year at a James Island high school and college was on the mind of Emma DeMuth. At the time, the 18-year-old Emma had dreams of fashion, film and photography. While searching for scholarships to cover the rising college cost, Emma noticed that Taco Bell was rewarding students a $10,000 Live Mas Scholarship.

The requirements for the video were simple—Emma just had to submit a video describing her passions. The Charleston native filmed the video at her home. She uploaded her video to YouTube and played the waiting game. Emma said during that time, she talked to several people from Taco Bell, but one day she got a special call.

The CEO, Brian Niccol called one day, personally letting her know that she had been selected to receive the $10,000 scholarship. She also has her design currently featured on Doritos Locos Tacos for two weeks.

Emma said she always had a creative mind and encourages others to think outside of the box when deciding on a career.

“I would say, just like experiment with making things. I said I thought I wanted to be a fashion designer, but in reality I knew that I just wanted to create things,” she said.

Since being awarded the scholarship, Emma has traveled to Chicago to attend the MTV Music Video Awards, has been featured in Taco Bell commercials, and was a speaker at the United Nation’s Social Good Summit.

To follow her work, visit her website,

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