Holiday shoppers: Beware of 'Pink Tax'

Holiday shoppers: Beware of 'Pink Tax' (Photo: WJLA)

WASHINGTON (WJLA) — It's that time of year, when holiday shoppers search for the perfect present. But buyer beware, the same product in a different color could cost you bigger bucks.

D.C. resident Aaron Hanson said, "That doesn't make any sense. It should be the same price."

A recent U.S. Government Accountability Office report looked at 10 personal care product categories from deodorants to shaving creams and found retail prices were significantly higher for women's products in half the categories. The practice is known as the Pink Tax.

Karyne Williams of Vienna said, "If the only difference is who's using them I feel like they should be the same price."

ABC7 reporter Victoria Sanchez noticed a price discrepancy when she shopped at Target online. To her surprise, the same golf set for little girls cost $10 more than the exact model for boys.

"That ain't right," Rosslyn resident Kristin Westbrook said.

Target tried to make it right after ABC7 contacted them raising the price of the boys golf set to $18.99 to match the girls set. Target also issued this statement regarding the disparity: "We recently lowered the price of this product because the identical item was offered for a lower price by a competitor. In this instance, both items sold at Target should have had the same price. This was an error on our end and we have addressed it so both items are now offered at the same price."

Whether it's roller skates or razors, duct tape or deodorant, some consumers say the Pink Tax isn't turning them red. "I really honestly could care less. I'm going to buy whatever's cheaper," Annandale resident Amanda Kenny said.

Williams said, "What I've done personally is bought the quote, unquote male products. To me it doesn't make that much of a difference."

The GAO says there are currently no federal laws in place to stop businesses from imposing the so-called Pink Tax.

close video ad
Unmutetoggle ad audio on off